The right people in the right places.
We built Attune because we believe the most important question in any organisation is the one that rarely gets asked with rigour: who do we need? Not headcount. Not job titles. The actual energy, instincts, and ways of thinking that make people thrive in the right context and struggle in the wrong one.
Attune exists to make that question answerable. To give leaders, managers, and teams the clarity to see what has always been there, and to act on it.
The problem
The missing question
Most organisations know their finances to the penny. They track supply chains to the minute. They can tell you exactly which product is selling in which market and why.
But ask a simple question, do we have the right people in the right places?, and most cannot answer.
Not because they do not care. Because they do not have the tools.
Strategy gets built in boardrooms. Goals are set. Projects are planned. What needs to happen? always gets a rigorous answer. But the question that follows, who do we need to make it happen?, is left to intuition, CVs, and gut feeling.
Hiring decisions are made from two-page summaries and thirty-minute conversations. Development talks happen without data. Team composition is accidental. People end up together because of org charts, not because anyone considered whether their talents would complement each other.
Our approach
How we see talent
Every person carries a unique composition of talents: patterns of thinking, feeling, and behaving that shape how they work, lead, and collaborate. Understanding these patterns changes everything: how you hire, how you develop, how you compose teams, and how you lead.
Energy, not labels
Every person has a unique talent profile. Some things give you energy. Others drain you. This is not abstract theory. Everyone has felt the difference. Attune maps these patterns so you can work with them, not against them.
Strength-based, not deficit-focused
We do not ask what people lack. We ask what gives them energy. When people spend time on their top talents, they perform better, engage more deeply, and bring something to the team that no process or KPI can manufacture.
AI as instrument, not authority
AI surfaces insight, suggests connections, illuminates what is hard to see with the naked eye. The human in the loop is not a safety net. They are the decision-maker, the one who knows the context, the relationships, the nuance. People serve people.
Fit across three dimensions
The right person in the right role is not luck. It is the intersection of three things: how their talents match the work itself, how they complement their leader, and how they strengthen the team culture. When all three align, people thrive.
Our foundation
Built on real conversations, not just code
Attune did not start with software. It started in meeting rooms, workshops, and one-on-one conversations - years of sitting across from real people, helping them see their talents clearly, and helping organisations put that understanding to work.
The team behind Attune has collectively conducted more than 25,000 talent analyses and delivered over 4,000 individual profile feedback sessions across more than 300 organisations. That is not a number on a slide. It is thousands of moments where someone saw themselves - or a colleague, or a candidate - in a new light.
That depth of experience is what the platform is built on. Every coaching prompt, every portrait structure, every recruitment model carries the insight of those conversations. AI makes it scalable. The human understanding beneath it is what makes it real.
We spent years learning about talent in workshops, personal feedback sessions - and more sparring sessions than we could count. With Attune, and the new possibilities AI brings us, we get to bring that understanding to all the conversations we cannot sit in on ourselves.
Values
What we believe
People serve people
AI empowers. Humans decide. The person using the tool is the hero, never the tool itself.
Better work lives
Work should energise, not just pay. When people understand their talents and find roles that match them, everything changes.
The right people in the right places
Strategy without the right people is just a PowerPoint. We exist to make talent decisions as rigorous as financial ones.
Team
Built in Denmark
A small, focused team working at the intersection of talent science, AI, and the belief that organisations can be more human.
Kenneth Bo Jensen
CEO & Founder
It is not a lack of talent that slows you down. It is lack of a framework and system that makes it operational.
Mikkel Kruhøffer
CTO & Co-founder
Building the technology that turns talent insight into everyday decisions.
Camilla B. Madsen
Talent Specialist
Rasmus Schelde-Bollin
Quality Director, Talent Specialist
Simon Horbez Nilsson
Account Director
Sofie Marie Ø. Yang
Administration & Operations
Start a conversation
We would love to hear what you are working on, whether you are rethinking how your organisation sees talent, exploring strength-based development, or just curious about what Attune can do.
Let's talk